Month by month, cloud expenses kept climbing, and it was getting harder to pinpoint where exactly the money was going. With global teams using cloud resources for countless projects, tracking and optimizing costs had become a serious challenge. TUI needed visibility—real clarity into how cloud resources were being used and where they could streamline spending.
That’s when they turned to IBM. Partnering together, TUI and IBM set out to establish a FinOps strategy that would bring transparency and control to their cloud spending. With IBM’s tools, TUI implemented a cloud management platform that provided real-time visibility into every aspect of their cloud usage (IBM Case Study on TUI Group). Suddenly, cloud costs weren’t a mystery—they were understandable and manageable, broken down by team, project, and even individual users.
A New Way to Manage Cloud Costs
The impact was almost immediate. With real-time dashboards, TUI’s teams could now monitor costs as they happened, spot areas of high spending, and make adjustments as needed. IBM’s tools also introduced automated alerts that flagged unusual spending spikes, so teams could address any issues before costs spiraled out of control.
But the real shift was cultural. With this new level of transparency, teams across finance, IT, and operations were now working together to manage cloud costs more effectively. Instead of cloud expenses being an “IT issue,” every team had visibility into how their cloud usage affected the budget. People began making decisions with a better understanding of both cost and value, aligning their spending with TUI’s business priorities.
C4G’s Insight into Getting Started with FinOps
For any company managing complex and rising cloud costs like those TUI faced, beginning a FinOps journey starts with building clarity, transparency, and cross-team collaboration. At C4G, we advise starting by identifying where cloud expenses are heaviest—often, it’s those high-usage areas that are essential to business operations. These areas give you a clear starting point to make meaningful improvements.
A centralized dashboard can be transformative, just as it was in TUI’s case, creating a single, real-time view of cloud spending that all teams can access. When finance, IT, and business departments share the same data, it builds transparency and accountability, empowering each team to understand and manage how their usage impacts costs.
In addition to visibility, proactive measures like automated alerts help companies stay ahead of budget issues by flagging unexpected spikes. With FinOps, it’s about more than just setting up dashboards; it’s a process of continuous monitoring, making adjustments before costs escalate.
Finally, much like the shift TUI experienced, FinOps brings real cultural alignment. A successful FinOps framework encourages all levels of an organization to make informed, cost-conscious decisions. By giving teams insight into how their usage affects the budget, FinOps transforms cloud cost management into an organization-wide mindset, building a lasting impact on how cloud resources are valued and managed.
FinOps is not a one-time fix; it’s a continuous cycle of monitoring, optimizing, and refining cloud use. For TUI, this approach turned cloud cost management from a back-office task into a proactive, transparent, and empowering part of their operations.
Interested in learning how FinOps can bring clarity and control to your cloud spending? Reach out at insights@c4genterprises.com or book a chat with the C4G Team.
