Case Study: WPP — Optimizing Cloud Costs with FinOps

In this episode of the C4G Insights Podcast, we dive deep into the remarkable FinOps transformation of WPP, the world’s largest marketing and communications company. With over 100,000 employees and countless projects spanning the globe, WPP faced a monumental challenge in tracking and managing cloud costs.

Learn how WPP partnered with IBM to implement a FinOps strategy that brought real-time visibility, proactive cost controls, and cultural change to their organization. From creating centralized dashboards to setting automated alerts for cost anomalies, we’ll explore how WPP transformed cloud spending into a strategic investment, empowering teams across the organization to align cloud usage with business goals.

Plus, we’ll share actionable insights on how your organization can start its own FinOps journey with transparency, accountability, and collaboration at the core.

Episode Blog Post: https://www.c4genterprises.com/blog/case-study-wpp-optimizing-cloud-costs-with-finops