Case Study: TUI Group — Achieving Financial Clarity in the Cloud

In this episode of the C4G Insights Podcast, we explore how TUI Group, a global leader in travel and tourism, transformed its approach to cloud cost management by embracing FinOps. As their cloud usage scaled alongside their operations, costs became harder to track, leading to inefficiencies and escalating expenses.

Learn how TUI partnered with IBM to implement a FinOps strategy that brought real-time visibility, automated cost controls, and cross-team collaboration to their cloud operations.

This isn’t just a story about saving money—it’s about a cultural shift that empowered teams across finance, IT, and operations to align their cloud usage with TUI’s business goals.

If your organization is struggling with growing cloud costs, this episode is a must-listen. Discover actionable insights on how FinOps can help you build transparency, accountability, and a lasting framework for cost optimization.

Episode Blog Post: https://www.c4genterprises.com/blog/case-study-tui-group-achieving-financial-clarity-in-the-cloud